Now that the 2014 Brazil World Cup is underway, we take a look at some of the best video commercials created by brands like Nike, Adidas and Beats by Dr Dre. Even cup noodle giant Nissin is getting a piece of the action on the most-watched sporting event in the world.
Beats by Dre: The Game Before The Game
To add to its already stratospheric brand appeal, headphones manufacturer Beats by Dre has decided to splurge some of its $3 billion buyout from Apple to book a spot at the World Cup 2014. Featuring Brazilian soccer star Neymar Jr, the commercial’s star-studded cast includes Mexico’s Javier Hernandez, Uruguay’s Luis Suarez and Germany’s Mario Gotze wearing the latest Beats Studio and Beats Solo2 headphones. Lending more star power to the video are Serena Williams, LeBron James, Nicki Minaj and Lil’ Wayne.
Tempted to get a set? Both the new models of Beats Studio ($490) and Beats by Dr. Dre SOLO2 ($310) are now available at major electronics stores, departmental stores, and headphones retailers in Singapore.
Nike: The Last Game
Viewed over 32 million times on YouTube, Nike’s animated feature is a smart marketing move to capitalise on the tournament without forking out gazillion advertising dollars to vie for the official World Cup sponsor spot. Judging from the ad, Nike seems to think that Neymar Jr can retire as a barber and Rooney a fisherman.
If you only have time for one video, watch this. The video showcases the most incredible trick shots by a team of soccer talent. We were most impressed by the ball juggling skills of Argentine model Fiorella Castillo in 5-inch heels and 10-year old Ciaran Duffy, also known as Mini Messi (or Mini Neymar if you are a Brazilian), who bounces off the soccer ball against a wall and into a basket placed on a moving escalator.
Nissin Cup Noodles: Samurai in Brazil
If this armour-clad samurai gives any indication of how well Japan will perform in this World Cup, then the outcome would be very favourable for the country. See the samurai blend freestyle dance moves with tricky soccer dribbling techniques that end with a somersault with the ball between his legs. This video is further proof that the World Cup is one event that transcends nationalities and languages. Go Japan!
Adidas: The Game Never Ends
A light-hearted commercial featuring soccer superstars sitting out on this year’s World Cup. The ad pits retired legends David Beckham and Zinedine Zidane against current stars Gareth Bale and Lucas Moura having a ‘smashing’ good time in Beckham’s mansion.
Know of other must-watch World Cup commercials? Share it in our comment section!