After nearly 14 years, the 4th installment of the Jurassic Park franchise ‘Jurassic World’ certainly did not disappoint. Well, let’s just say that the box office is definitely not going to close the park anytime soon after raking in over half a billion dollars in its global debut. In Singapore, the genetically modified ‘Indominus rex’ – a hybrid of Tyrannosaurus, Velociraptor, Carnotaurus, Giganotosaurus, Majungasaurus, Rugops and Therizinosaurus and modern animals like cuttlefish and an unspecified species of Tree frog – stomped to number one as well during its debut weekend.
But it wasn’t just the dinosaurs that caught our attention. Half the time we were distracted by familiar brands that were emblazoned across the IMAX screen. So naturally, we became curious about which brands appeared the most in the blockbuster.
According to Concave Brand Tracking, a company that records and analyses brands in entertainment content like music videos, movies and TV shows, the following 6 brands received the most screen time:
Samsung takes the crown in the battle of the brands in Jurassic World. Other than the Samsung-sponsored pavilion in the theme park called ‘Samsung Innovation Center’, the movie was also full of Samsung phones, TVs, monitors, tablets and a lot of smartwatches. According to Concave, Samsung’s total screen time was more than 5 minutes.
That means that everytime you see a gadget, chances are they are from Samsung.
Next in line is Mercedes. The automobile brand which is still the choice of towkays (bosses) — in Singapore at least — receives almost 2.5 minutes of screen time with its logo visible 85% of the time, every time it appears. Bryce Dallas Howard, the female lead in the movie drives the 2015 GLE Coupé in the first half of the movie and a Mercedes-Benz Unimog truck in the latter half.
Among 2015 movies released so far, Jurassic World contains more brand exposure than Fifty Shades of Grey but is still lags behind Furious 7 and Pitch Perfect 2. You can read Concave’s full report here.
Other than these top 6 brands, we also spotted brands like Hilton Hotel, Pandora, Ben & Jerry’s and Starbucks. Did you notice other brands in Jurassic World? Share with us in the comment box below.