Brilliantly timed opening by local movie “Long Long Time Ago”, ahead of the other Chinese New Year movie releases, was able to rake in the full benefit of the long holiday period to become the top grossing 2016 Chinese New Year themed movie in Singapore.
Since its release on 4 February, “Long Long Time Ago” from Jack Neo has grossed over S$1.65 million beating other CNY themed releases such as “The Monkey King 2”, “From Vegas to Macau 3” and Stephen Chow’s “The Mermaid”.
The movie that was shot in Ipoh, Malaysia with a budget of S$5 million tells the story of a family’s ‘kampong’ life during the ’60s and ’70s. Unlike the popular “Ah Boys to Men” series that protray life in the army, the director said the nostalgic storyline could have turned some younger viewers away as the theme might be harder for them to relate to.
Nevertheless, the director had received some positive feedback from younger audiences who to catch the movie during the festive period. “Some young people have told me that they enjoyed watching “Long Long Time Ago” with their parents, which is nice to hear.”
“Hopefully they will see that even though the plot is set in the past, the movie touches multiple generations and it is ultimately still a story about them.”
Jack Neo’s “Ah Boys To Men 3: Frogmen” that opened last Chinese New Year made S$2.8 million in Singapore and currently holds the record for the highest box office takings for an Asian film in its opening weekend in Singapore.