Two of the world’s largest fast food chains might just shake hands and call it quits, ending their long standing ‘burger war’. Say what? In a letter to McDonald’s, the ‘Home of the Whopper’ Burger King proposed to introduce a new burger called the ‘McWhopper’, as a peace offering to the ‘Golden Arches’.
Burger King’s full-page open letter was published on Chicago Tribune and The New York Times this week, detailing to McDonald’s about combining the two chains’ iconic burgers – Big Mac and Whopper.
Burger King suggested that they should “call a ceasefire on the so-called ‘burger wars’, at least for a day during the International Day of Peace. The International Day of Peace is established by Peace One Day, a non-profit organisation aiming to raise awareness of Peace Day that happens on 21 September. Burger King even went as far as creating a website to lay out all the plans, packaging, recipes and other details on a McWhopper website!
Brilliant marketing or simply an olive branch from Burger King to end the long standing animosity with fast food rival McDonald’s, this McWhopper collaboration was a splendid idea to show ‘peace’. But McDonald’s seems to be less keen on the idea.
In a Facebook statement, McDonald’s CEO Steve Easterbrook responded to Burger King’s request by saying that the proposal was a great idea but believes that the two brands could do something bigger to make a difference. In short, it was a no-go for Big Mac.
Easterbrook also suggested to Burger King to simply pick up the phone to have a chat instead of going straight to print. His post didn’t go down too well with the social media folks who were disappointed by McDonald’s decision to not go ahead and for giving a lukewarm response.
As far as GrateNews is concerned, the point goes to Burger King for their creative suggestion to raise awareness for Peace Day. Although, the McWhopper idea might not happen after all, no one is stopping you from making your own McWhopper. Peace!