Apple Watch Hermès might just be Apple’s ticket to high fashion

    Apple together with luxury brand Hermès is introducing a new collection of stainless steel Apple Watches in leather bands this October. The Apple-Hermès collaboration is an interesting one as the former is not known for its leather goods and the latter not particularly known for its watches. Hermès that is extremely sought after for its premium leather goods like the famous Birkin bags that can cost up to S$300,000 in rare exotic leather might just help Apple gain a spot in the world of high fashion and move more watches through Hermès stores globally.

    “Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

    There are 3 models in the collection, Single Tour, Double Tour and Cuff. The Single Tour bands can be paired with the 38 mm or 42 mm cases and comes in brown, black and red that Hermès calls fauve, noir and capucine (only for 38 mm). The Double Tour bands, available only with the 38 mm stainless steel case comes in an additional bleu jean (blue) colour on top of the 3 mentioned above. The Cuff bands is made for the 42 mm stainless steel case and is available in fauve (brown) Barenia leather only. All stainless steel cases in this collection will be etched with the Hermès signature on the back.

    “At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president. “We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”

    Pricing & Availability

    The collection will be available at select Hermès stores, specialty stores and department stores beginning 5 October in Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Korea, Russia, Singapore, Switzerland, the UK and the US. In Singapore, the Apple Watch Hermès is only available at the Hermès Scotts Square outlet in Orchard Road. Prices for the different models are as follows:

    38 mm stainless steel case with the Single Tour, S$1,688
    42 mm stainless steel case with the Single Tour, S$1,788
    38 mm stainless steel case with the Double Tour, $1,928
    42 mm stainless steel case with the Cuff, $2,328

    Apple Watch Hermès collection
    (L-R): Single Tour, Double Tour, Cuff

    For more information on Apple Watch Hermès, visit Apple Watch Hermès or Hermès.

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