H&M Studio debuts ‘see now buy now’ concept for Spring/Summer 2017 Collection

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    H&M Studio SS2017 Collection

    For most fashionistas and style mavens, donning or shopping for the latest fashion trends could be months after they’ve seen the pieces on the cover of magazines or fashion blogs. But that’s going to change with H&M Studio Spring/Summer 2017 Collection. Not only have they released a teaser lookbook for its Spring/Summer 2017 Collection, you can shop for it in H&M stores the very next day, right after the runway show at Paris Fashion Week taking place on 1 March. It will also be the very first time that both its menswear and womenswear collections will be featured at Paris Fashion Week show.

    We love that the H&M Studio Spring/Summer 2017 Collection is a ‘function meets fashion’ range. Inspired by the gracefulness and romance of ballet and free-flowing movement of sports – a style is now known as athleisure – the monochromatic approach to the range gives it an understated contemporary look that is also very wearable. The limited edition collection will use premium materials like organic cotton, woven silk and leather to create these trendy fashion statement pieces.

    To make the concept of buying a runway look work, other than the teaser lookbook, H&M will be live screening the fashion show on its website on 1 March.