It’s official! Apple’s new iPhone is a 4-inch smartphone named iPhone SE. At a special event held at Apple Campus Town Hall in Cupertino, the tech giant also unveiled a new 9.7-inch iPad Pro.
The internet chatter surrounding this Apple event had been spot on. A successor to the iPhone 5s launched in 2013, the iPhone SE pretty much looks the same with its matt chamfered edges and rounded volume buttons on the side. The insides, however, is an entirely different story. The iPhone SE is basically a very small iPhone 6s that packs Apple’s latest A9 chip, M9 co-processor, 12-megapixel rear camera and 5-megapixel front-facing camera. According to Apple, the iPhone SE two times faster than the iPhone 5s on performance, and three times faster on graphics, making it the fastest 4-inch smartphone ever.
Apple’s is also packing in Touch ID home button, Near Field Communications for Apple Pay, 4K video recording capability and Live Photos to still give the phone a much sought-after status. Except for the lack of 3D Touch found on the iPhone 6s and 6s Plus, this is an exceptional phone to own in terms of performance. For Apple fans who have upgraded to recent models, going back to a 4-inch phone might feel underwhelming size-wise. Also, you might have to re-adjust to the location of home button that has now moved back to the top. But you’ll have to agree that the iPhone 5s design is one of Apple’s best works, a design that balances size, weight and the feeling of holding on to something premium.
It is obvious that this phone is targeted at stubborn up-graders who had not moved on to the bigger 4.7-inch iPhone 6s and 5.5-inch iPhone 6s Plus screen sizes. The iPhone SE will certainly change their minds with its upgraded specs and lower pricing.
Singapore will be one of the first 12 countries to get the iPhone SE that is available in silver, space grey, gold and rose gold on March 31. The 16GB is going for S$658 and 64GB for S$828 without a telco contract. You can pre-order it on 24 March 2016, Thursday.
A new 9.7-inch iPad Pro has also been announced at the event. The model, more portable that its 12.9-inch juggernaut cousin, will most certainly threaten to put Apple’s own iPad Air line out of business. The new iPad Pro’s display comes with a new feature call True Tone, a feature that adjust the brightness and colour temperature of the display with the use of sensors that can measure ambient light.
Apple somehow managed once again to pack the same features, performances and more into a much friendlier size. The new iPad Pro runs the 64-bit A9X processor and 4GB RAM, supports Smart Connector to connect with Apple’s keyboard and better speaker systems to produce richer sounds.
And the goodies didn’t just stop there. The new tablet also works with Apple Pencil, has a 12-megapixel camera that is records 4K videos and is now available in rose gold for the very first time. The basic 32GB Wifi model starts from S$898 to S$1,418 for the 256GB model and the Wifi + Cellular model is selling for S$1,089 for 32GB and S$1,618 for 256GB. Although the ‘Pro’ suffix comes with a hefty price tag, we will be looking to upgrade our first generation iPad Air and iPad Mini with it.