Apple introduces a new striking red for it’s iPhone 7 and iPhone 7 Plus range. The tech giant has previously done similar treatment to it’s other products like the iPods and other accessories but it is the first time the colour has been coated on the flagship iPhones. A partnership between Apple and (RED), a portion of the revenue from the sales of the special edition special contributes to the Global Fund to fight AIDS. You can get your (PRODUCT)RED iPhones starting 24 March 2017.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
According to (RED), Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million to date.
iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at S$1,218 from Apple.com and from Apple Authorised Resellers and select carriers.
On top of the iPhone 7 updates, Apple also made several low-key announcements. These includes dropping the 16GB and 64GB models for iPhone SE and replacing them with 32GB and 128GB models as well as tweaks to its iPad lineups, streamlining the number of products available for sale. We were actually shopping for a new iPad when we saw the “Coming Soon” page on its iPad mini section. Here are the updates:
Apple dropped the iPad mini 2. They have increased the storage for the iPad mini 4 to 128GB and made it the only storage capacity for the smaller screen tablet. The new tablet now goes for S$719.
Apple also removed the “Air” from iPad Air and the 9.7-inch iPads are now simply called iPad. The “enhanced” new 9.7-inch iPad looks basically the same and replaces the iPad Air 2. The new iPad will feature the faster A9 chip (previously A8X on iPad Air 2) and is priced starting from S$489 for the WIFI model. If you are not after storage capacity, the new iPad is certainly a better deal than the more ‘sluggish’ iPad mini.
In short, Apple’s iPad lineup now consists of the iPad mini 4, iPad, and iPad Pro in two sizes.