It seems to me that Samsung is pretty much all over the place these days. Shortly after launching their high-end flagship phablet Galaxy Note 4 and gimmicky Galaxy Note Edge, Samsung has now shifted its focus to the cheap smartphones segment by launching 3 new models under the Galaxy A line. Launched first in China in a bid to win over consumers in a market filled with affordable smartphone makers like Xiaomi, the A series is now available in Singapore.
The 3 smartphones – Galaxy A7 4G, Galaxy A5 4G and Galaxy A3 4G, are slim, very slim. The thinnest of the lot, the A7, is a mere 6.3mm thick while the A3 and A5 are a tad thicker at 6.9mm and 6.7mm respectively. Colour options wise, the Galaxy A5 4G and Galaxy A3 4G come in a multitude of choices like Pearl White, Midnight Black, Platinum Silver, Soft Pink and Champagne Gold while the dual-SIM Galaxy A7 4G is only be available in Pearl White and Midnight Black.
Baiting the younger selfie-loving market with its 5-megapixel front-facing camera, Samsung has provided some innovative tweaks to its software to make it easy for them to take all sorts of selfies. Having taken a few selfies myself, I think the palm selfie feature is a really great idea! Here are the various selfie modes available:
- Wide Selfie: Pan and gather all your friends in one picture with the ultra wide 120° angle
- Palm Selfie: Show your palm to the camera to have your picture taken after 2 seconds
- Voice Selfie: Use voice control to capture your perfect moment
- Animated Selfie: Take up to 20 pictures continuously and stitch them into a collage of animated GIFs that can easily be shared with friends on social media networks
- Beauty Face: Retouch your skin, enlarge eyes and slim your face in real-time for that perfect selfie
- Rear-Cam Selfie: Take high-quality selfies with the back camera and built-in selfie alarm
“The GALAXY A Series, crafted exquisitely with a full metal body, offers superior hardware and the best possible social media experience for our young and trend-conscious consumers,” said Eugene Goh, Vice President, IT & Mobile, Samsung Electronics Singapore.
The 4.5-inch screen A3 and 5-inch screen A5 are both running on a quad-core 1.2GHz processor, while the largest 5.5-inch screen A7 is equipped with a multicore processor combining two separate quad core processors for more processing power. All 3 Android smartphones supports 4G LTE connectivity, comes with a built-in 16GB storage and a microSD slot that takes up to 128GB.
So, are the new Samsung phones ‘affordable’ enough to cut a slice of the lower end market? Judging from the prices for the A3 ( S$448) and A5 (S$598), the A series is right smack in the mid-range zone rather than the low-end. No pricing details yet for the A7 but it is expected to go on sale later this quarter. It’s a tough road ahead for Samsung if their A series is aimed at phone makers like Xiaomi, whose 5.5-inch quad-core Xiaomi Note 4G with a similar front-facing 5-megapixels camera and a rear 13-megapixels camera is only going for S$229.
Not quite out-pricing the competition or offering better specs, Samsung is sweetening the deal (literally!) by giving out sticky candies and Ben & Jerry’s ice cream from now till 8 February 2015 if you buy a phone from the Galaxy A series. While stocks last.