Will the new Amazon Fire Phone set your heart on fire?

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    Amazon Fire Phone
    Amazon Fire Phone

    After months of speculation, Amazon finally unveils its own version of a smartphone to pit against Apple’s iPhone and Google’s army of Android smartphones. Here’s all you need to know about the latest handheld gadget – the Amazon Fire Phone.

    First off, the Fire Phone is powered by a quad-core 2.2 GHZ processor, 2 GB of RAM and the Adreno 330 graphics processor. At 160 grams and 8.9mm in thickness, the Fire Phone is slightly heavier and thicker than the iPhone 5s. But for additional weight and girth, this smartphone comes with a much larger 4.7-inch display that Amazon’s CEO Jeff Bezos is confident users can still comfortably use it with one hand. Selfie maestros will be glad to know that the phone comes with a 13-megapixel rear camera with built-in optical image stabilisation. A dedicated camera button is always a plus when composing a selfie.

    We think the phone is pretty basic where aesthetics are concerned. A rubberised frame adds grip and ruggedness to the all-black phone sandwiched by the Gorilla Glass 3. The key selling point of this phone, or rather for Amazon, would have to be the Firefly feature. Designed to help you identify and purchase things you see or listen to, the Firefly is a recognition technology that can be used to scan barcodes, book covers and even identify songs. According to Bezos, the Firefly service is able to recognise over 100 million items and link you directly to the Amazon website to buy the item.

    The most speculated feature has to be the 3D capability of the phone. But no luck on holographic projections, folks. Using what Amazon called Dynamic Perspective, the 3D images on the phone ‘move’ as you rock your phone from side-to-side, creating the impression of depth. To achieve this effect, built-in cameras from all over the phone ‘watch’ you, sense where your head is and dynamically re-calibrate images as your head moves. The GIF below illustrates this feature.

    You can buy the 32GB Fire Phone without a telco contract for USD$649 (S$810).

    For more details and information on its features, visit Amazon Fire Phone.

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