If you are still musing over the fact that the famous mouthless feline character from Sanrio is in fact not a cat but a British girl, well guess what, Hello Kitty is back in the news again. This time, for the opening of the world’s biggest theme park named in China’s Zhejiang Province.
Officially opened on 1 July 2015, the Hello Kitty theme park was built to celebrate the 40th anniversary of the cartoon character. The amusement park features various rides, a Ferris wheel and a castle-style hotel that holds 343 rooms. The park takes up 9.5 hectares of land and costs over S$430 million to build.
Sanrio, who created Hello Kitty in 1974, contracted entertainment design firm Hettema Group from California back in 2010 to conceptualise and design the theme park in China.
But since its soft opening in November last year, critics were largely unimpressed with its uninspiring design and offerings. According to Drama Fever, here are some feedback the park received during its soft launch included ‘fake Sanrio goods sold at the gate’, ‘the park looked like a construction site’ and ‘the park is too pricey’. The situation was made worse by the fact that only 65 per cent of its activities and rides are operating. But now that they are officially launched, park officials expects to welcome one million visitors to the theme park very year.
Officials said that some of the changes include a new shading system to block out the sun, WiFi-enabling the entire park, more food and beverage offerings as well as launching limited edition Hello Kitty figurines.
‘We have received good feedback since the soft opening as well as suggestions to improve. This has enabled us to gain insights to continuously improve the theme park,’ a staff told Wishang.com.
So, will you give the Hello Kitty theme park a chance after these new improvements?